TWU Southwest flight attendants are launching an ad campaign today in the Boston Radio market with the message, “feel good” about flying Southwest. They want to promote their airline by informing the public that Southwest is not only the most profitable but the most unionized airline in the United States.
“Many people confuse discount carrier with non-union airline,” said TWU 556 President Thom McDaniel. “Southwest Airlines is the most successful airline in this country, the most profitable and the most unionized.”
Eighty-eight percent of the employees at Southwest Airlines belong to unions. In addition to representing 9,600 flight attendants, the Transport Workers Union (TWU) represents ground operation workers, dispatchers, and flight instructors. Other unions represent Southwest’s pilots, mechanics, and customer service and reservation agents in addition to other work groups.
“Travelers have many options when it comes to flying,” said McDaniel. “New Southwest flights from Logan are an attractive option for those who didn’t want to travel to Providence, Manchester or Hartford. Having well-paid, highly professional flight attendants, confident that they can be advocates for passengers should be attractive to flyers as well.” Southwest flight attendants are among the highest-paid flight attendants in the industry. Their counter-parts at some competing airlines, such as Jet Blue, are lower paid and lack union protections.
The ads will run through early next week on news stations such as WBZ along with sponsorship messages on NPR affiliate WBUR.
"(ding) Now serving Logan International Airport. The hard-working Flight Attendants at Southwest are excited to launch service to Boston. As members of the Transport Worker's Union--Local 556--they are over 9,600 strong. And the Flight Attendants at Southwest-- are proud to be part of the nation's most unionized and most profitable carrier. Yes, that's right: most unionized AND most profitable airline. With new daily service to Boston's Logan Airport...you can feel good about flying with them!"